Case Study CTA
A call to action framed around a customer story with a headline result and link. Use it after proof points to push readers toward booking a demo.
A call to action framed around a customer story with a headline result and link. Use it after proof points to push readers toward booking a demo.
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Case Study CTA is a two-column layout that fills the left three fifths with the customer story and reserves the right two fifths for supporting visuals. The left column opens with a badge and headline, then a byline row with an avatar, name, and title. Below that, three icon-led rows walk through the challenge, the solution, and the results in sequence. A left-bordered pull quote closes the narrative, and a pair of buttons invites the reader to read the full study or schedule a demo. The right column holds a rounded image with a centered play button overlay, two stat cards beneath it, and a small company profile card showing industry, team size, and region.
The two halves are independent. You can swap the customer name, headline result, and body copy without touching the visual column, and vice versa. The three icon rows can be reordered or relabeled to match your own challenge-solution-results arc. The stat cards and company profile card are also self-contained, so removing either leaves the column clean.
Reach for this block when you have a concrete customer win to show and want to convert readers who are already weighing a purchase. It works well on a logistics or delivery platform where shippers need hard proof before committing: route reduction percentages, on-time delivery gains, and a quote from an operations lead carry more weight than feature bullets alone. Compared to a plain Stats CTA, this layout lets you tell the story behind the numbers, which matters when the sale involves multiple stakeholders who will scrutinise the evidence.
A natural flow around it on a Marketing (Legacy) page:
Before
After
The frame is built around a single customer story with a measurable outcome, but the structure adapts to several related formats:
Tip: keep the pull quote to two sentences and make sure the stat cards echo a number mentioned in the headline so the two columns reinforce each other at a glance.