Key Findings List

About this block

Key Findings List is the section people quote before they read anything else. Four numbered rows each pair a headline stat at display size and its label with a finding and a two sentence read, so the takeaway lands before the tables arrive. The layout keeps the number, the stat, and the prose in three aligned columns.

Text only, no chart or image, built from a findings array of index, stat, label, title, and detail. That array is the publication surface, and the editorial value lives in the two sentence reads, which turn each number into a conclusion rather than a data point.

When to use

Reach for this block at the top of a benchmark report, as the executive summary that frames every chapter below it. It gives skimmers the whole argument in four lines and gives the rest of the page something to expand on.

A natural flow around it on a Marketing Pro page:

Before

• Report hero opening the study with its headline claim

After

• Benchmark table backing each finding with its figures
• CTAs pointing readers to the full download

What you can display

One strong use is the four headline findings of an email benchmark study. Other summaries:

• State of industry takeaways. The handful of shifts that define the year.
• Survey highlights. The strongest results pulled from a long questionnaire.
• Research conclusions. The claims a whitepaper wants remembered.

Tip: lead each row with the stat, not the sentence, the number is what earns the screenshot.