Benchmark Table Compact

About this block

Benchmark Table Compact is the citable layer of a report. Five metrics run against three company size bands in a clean table, with the middle band tinted because that is where most readers sit, and a footnote naming medians and the year. The lede admits its job, the format people paste into planning docs.

The rows are one array, the size bands live in the header. The highlighted column is a small act of audience knowledge, marking the reader own column makes the whole table feel addressed to them. Keep the rows to the metrics people actually plan against.

When to use

Reach for this block at the bottom of a benchmark page as the takeaway artifact, after industry-benchmark-bars and the curve have done the storytelling. Tables travel, this is the section that ends up in strategy decks with your name on it, which is the point of publishing benchmarks at all.

A natural flow around it on a Marketing Pro page:

Before

• Benchmark charts telling the story these numbers compress

After

• Benchmark CTA trading the full dataset for an email
• Footers closing the page

What you can display

One strong use is the planning metrics by company size. Other tables:

• By industry. The same metrics with verticals as columns.
• By maturity. Manual, partially automated, and automated teams compared.
• Year over year. This report against last year, the table that proves the field moves.

Tip: highlight the column most readers belong to, addressed tables get cited, neutral ones get skimmed.