Benchmark Trend Line
Five years of the median and top decile as a shadcn line chart, the case against comparing to stale numbers.
Five years of the median and top decile as a shadcn line chart, the case against comparing to stale numbers.
The source for every Marketing block is included with Basic and Pro. Pick a plan to copy the code.
Already purchased? Log in
Benchmark Trend Line dates the number readers came to compare against. Five years of the median and the top decile run as a shadcn line chart, and the lede makes the argument the chart proves, a comparison figure from 2022 grades you against a market that no longer exists. The footnote states the counting rules held constant across all five years so the fall reads as real, not as a method change.
Built on ui/chart with a two key config, the yearly data array is the publication surface. The falling median is the persuasive structure, a trend that only points down is the strongest possible reason to publish a fresh report every year.
Reach for this block near the top of a benchmark report, right after the headline comparison in industry-benchmark-bars, where it reframes every static number below it as a moving target. It is also the section that justifies the annual cadence of the report itself, a market that shifts every year needs measuring every year.
A natural flow around it on a Marketing Pro page:
Before
After
One strong use is the multi year slide in a headline engagement metric. Other trend lines:
Tip: keep the counting rules identical across every year in the footnote, a trend is only credible when the method behind it never moved.