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Five years of the median and top decile as a shadcn line chart, the case against comparing to stale numbers.
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Benchmark Trend Line dates the number readers came to compare against. Five years of the median and the top decile run as a shadcn line chart, and the lede makes the argument the chart proves, a comparison figure from 2022 grades you against a market that no longer exists. The footnote states the counting rules held constant across all five years so the fall reads as real, not as a method change.
Built on ui/chart with a two key config, the yearly data array is the publication surface. The falling median is the persuasive structure, a trend that only points down is the strongest possible reason to publish a fresh report every year.
Reach for this block near the top of a benchmark report, right after the headline comparison in industry-benchmark-bars, where it reframes every static number below it as a moving target. It is also the section that justifies the annual cadence of the report itself, a market that shifts every year needs measuring every year.
A natural flow around it on a Marketing Pro page:
Before
After
One strong use is the multi year slide in a headline engagement metric. Other trend lines:
Tip: keep the counting rules identical across every year in the footnote, a trend is only credible when the method behind it never moved.