Before After Bars

About this block

Before After Bars shows the switch outcome as three paired bars, the muted month zero baseline above the solid month three reading, with a small legend keying the pair. The methodology in the copy is the persuasion, baselines from imported history, churned teams counted at their last reading, not survivor curated.

These are three fixed summary numbers, so the bars are drawn divs per the collection chart rule, an installing team edits six values, not a data series.

When to use

Reach for this block on benchmark pages and switch pages where the claim is improvement, not absolute performance. The not survivors line must be true, it is the sentence skeptical readers test first.

A natural flow around it on a Marketing Pro page:

Before

• Industry benchmarks setting the baseline context

After

• Methodology note for the full counting rules
• Case studies for individual versions of the same delta

What you can display

One strong use is your median switcher improvement at three months. Other pairs:

• Plan upgrade deltas. Before and after moving tiers.
• Feature adoption. Metrics before and after enabling a flagship feature.
• Process change. Agency to in house, batch to automated.

Tip: pick the month three window over month twelve, short windows are harder to inflate and easier to believe.