Industry Benchmark Bars

About this block

Industry Benchmark Bars publishes the numbers readers came to compare against. Five industries carry paired shadcn bars, median and top decile, with a legend, percent axis, and a footnote naming the exact counting rules, unique opens over delivered, minimum send volume. The lede gives the reader their task, find your column, then find the gap.

Built on ui/chart with a two key config, the data array is the publication surface. The median and top decile pairing is the persuasive structure, the median locates the reader, the decile sells the aspiration.

When to use

Reach for this block as the centerpiece of a benchmark report landing page, data content is the strongest lead magnet in B2B and this section is its shop window. Pair it with methodology-note for the credibility and benchmark-cta-band for the conversion. Update the year in the heading annually or retire it.

A natural flow around it on a Marketing Pro page:

Before

• Headline with leadline framing the report finding

After

• Percentile callouts pulling out the headline numbers
• Benchmark CTA converting readers into report downloads

What you can display

One strong use is channel performance by industry from your own platform data. Other comparisons:

• Spend benchmarks. Budget allocation by company size, paired bars for median and leaders.
• Velocity benchmarks. Campaigns shipped per month by team size.
• Salary benchmarks. Compensation by level for a hiring focused report.

Tip: the footnote with counting rules is what gets the chart cited instead of screenshot mocked, write it like a methods section.