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Four questions to ask every designer you are comparing, each card pairing the question and why it matters with my answer below a divider.
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Shortlist Questions lays out four questions worth asking every designer you are comparing, arranged as a card grid. Each card numbers the question, pairs it with why it matters, then gives my own answer below a divider, turning what could be a pitch into a comparison shopping aid the reader can carry to other candidates.
Cards render from one array of question, why, and answer fields, numbered with a padded index. The distinctive choice is inviting the reader to ask the same questions of everyone, including me, so the answers read as confidence rather than self promotion.
Reach for this block on a services or about page when you are one name on a client's shortlist and want to shape how they evaluate the whole list. The installer rewrites the four questions to the ones that reveal the most in their field, then answers each plainly.
A natural flow around it on a Portfolio Pro page:
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One strong use is a freelancer arming a prospect with the right questions. Other framings:
Tip: answer the hard question honestly, including the one about a project that went badly. The candor is what makes the easy answers count.