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Two engagement models compared down a central spine of six criteria, closed by paired pick this when lists so a prospect can self select.
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Project Vs Retainer compares my two engagement models down a central spine of six criteria, with the fixed project values mirrored left and the monthly retainer values right. Below the table sit two pick this when lists, one per model, so a prospect can self select before writing to me.
The criteria render from one array of criterion, project, and retainer fields, and the two qualifying lists come from their own arrays. The distinctive choice is putting the criterion label in the middle column on wide screens, so both offers read outward from a shared spine rather than one ranking above the other.
Reach for this block on a services or pricing page when you run more than one way of working and want enquiries to arrive pre sorted. The self select lists do the qualifying a first call usually would. The installer swaps in their own price bands, availability, and the honest signals that point each way.
A natural flow around it on a Portfolio Pro page:
Before
After
One strong use is a designer separating fixed projects from ongoing retainers. Other paired offers:
Tip: mirror the criteria exactly. When both columns answer the same questions in the same order, the reader compares honestly instead of chasing whichever offer is dressed up.