Protection Plan Picker
A product row above single choice coverage tiers, the free warranty listed as an equal option, with a live total and a continue button.
A product row above single choice coverage tiers, the free warranty listed as an equal option, with a live total and a continue button.
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Protection Plan Picker puts three coverage tiers on one product as a single choice, and it lists the free standard warranty as a real option rather than a throwaway. The product sits in a row at the top with its price, each tier says exactly what it adds on top of the one before it, and the total updates the moment a tier is selected.
The plans are one array with the standard warranty priced at zero, so the radio group treats free and paid coverage identically. The footnote states that most buyers keep the standard warranty, which is the line that makes the paid tiers feel offered instead of pushed.
Reach for this block on a product page or in a cart where a physical item ships with an optional coverage upsell. The tier copy must describe real coverage or the honest framing collapses.
A natural flow around it on an Ecommerce Pro page:
Before
After
One strong use is bike computer coverage. Other coverage sets:
Tip: keep the free tier styled exactly like the paid ones; the moment it looks like an afterthought, the whole honest frame stops reading as honest.