Spare Parts Attach Row
Two spares at the cart with an honest counter on who actually needs them and a skip.
Two spares at the cart with an honest counter on who actually needs them and a skip.
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Spare Parts Attach Row offers the buckle ($6) and rain cover ($28) at the cart and then actively argues against the first one. The buckle note reads: “The buckle has a 2% failure rate over five years. Most people should not buy this, it exists for expeditions and pessimists.” The rain cover gets the same honest framing, waxed canvas handles ordinary rain, this is for monsoon season and laptops you cannot afford to gamble. A ghost button reads “Skip both and check out” and the footer publishes the 4% attach rate so the offer reads as a part for the few, not a margin line.
Spares are one array of two rows with thumbnail placeholders. The anti sell is the content, it converts the buyers who actually need the part.
Reach for this block as the final step before payment in the shopping cart flow. The failure rate and attach rate figures must come from real product data or the honesty inversion fails and the block becomes greenwash upsell.
A natural flow around it on an Ecommerce Pro page:
Before
After
One strong use is the buckle and rain cover attach with the anti sell. Other spare parts rows:
Tip: the attach rate published in the footer is the proof the offer is not a margin line; use the real number even when it is small, especially when it is small.