Conversion Funnel Metrics
A split layout pairing headline conversion facts with a funnel panel of proportional bars and the step by step rate between visitors, signups, and customers.
A split layout pairing headline conversion facts with a funnel panel of proportional bars and the step by step rate between visitors, signups, and customers.
Search blocks by description or jump to a page.
The source for every Marketing block is included with Basic and Pro. Pick a plan to copy the code.
Already purchased? Log in
Conversion Funnel Metrics shows how a visitor becomes a customer. A split layout pairs a headline column with a funnel panel of four proportional bars, visitors to signups to activated workspaces to paying customers, each step labelled with the rate that carried it forward. The lede owns the honesty, most companies guard these rates, this page would rather show where it leaks.
The stages are one array of name, count, and bar width, the facts another of label and value, pure markup with no chart library. Bar lengths use a square root scale so the small later stages stay visible while the counts stay exact. The activation note defines the one word most funnels leave fuzzy, so the numbers mean the same thing to every reader.
Reach for this block among the charts of an open metrics page, after the topline mrr-growth-chart has set the total the funnel explains. A funnel answers the question every growth number raises, where does the traffic go, and naming the leak reads as confidence rather than weakness.
A natural flow around it on a Marketing Pro page:
Before
After
One strong use is the acquisition funnel of an open startup. Other funnels:
Tip: label every step with the rate, not just the count, the conversion between stages is the story the raw totals hide.