Conversion Funnel Bars
The funnel as horizontal bars with each rate against the prior stage, labeled.
The funnel as horizontal bars with each rate against the prior stage, labeled.
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Conversion Funnel Bars renders the four acquisition stages as horizontal bars: Visited at 48,200, Signed up at 6,940, Activated at 3,120, and Subscribed at 870. Each bar carries its stage-over-stage rate as a right-side label, 14.4%, 45.0%, 27.9%, so the worst drop is readable at a glance without scanning a table. The header callout names the end-to-end rate: 1.8% visit to paid.
The data array carries count and rate as separate keys, and LabelList renders rate to the right while the bar encodes count. The footnote states the counting rule: each rate is against the prior stage, not the top of the funnel.
Reach for this block on a growth or product analytics page, wired to your funnel query scoped to the same time window shown in the description. Update the visit-to-paid callout from the outer counts.
A natural flow around it on an Application Pro page:
Before
After
One strong use is the signup-to-paid acquisition funnel. Other horizontal funnel charts:
Tip: stage-over-stage rates expose the worst drop-off; top-of-funnel rates hide it inside a smaller number.