Member Price Strip
A heading and intro above a four column product grid, each card showing the everyone price beside the member price with a savings line.
A heading and intro above a four column product grid, each card showing the everyone price beside the member price with a savings line.
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Member Price Strip puts the 10% on the shelf instead of in a banner. Four real products people buy every week, each card showing the everyone price left standing beside the member price, with a small savings line under it. The footnote handles the one case that trips people up, member pricing does not stack with the two yearly sales.
Products are one array, everyone and member both living on the item. Showing the discount on actual goods is the persuasion, a claimed percentage in a headline is not.
Reach for this block mid page on the membership page, after the math explainer has argued the fee and before the join card asks for the email. It also drops onto a product page as proof the member price is real.
A natural flow around it on an Ecommerce Pro page:
Before
After
One strong use is the four product member strip. Other strips:
Tip: keep the everyone price visible, not struck through, a standing reference reads as honest where a slashed one reads as a sales tactic.