Membership Benefits Table

About this block

Membership Benefits Table maps guest, free account, and paid member honestly, the lede admitting the free account gets you most of it, the membership being the discount and the shipping. The footer carries the policy that protects the whole structure, nothing free ever moves behind the paywall, the table only grows downward.

Rows are one array of three booleans. The free tier generosity is what makes the paid tier purchasable without resentment.

When to use

Reach for this block on the membership page under the hero. The no clawback policy is the table's foundation, programs that migrate free features paid burn both tiers.

A natural flow around it on an Ecommerce Pro page:

Before

• Membership landing hero

After

• Math explainer
• Member stories

What you can display

One strong use is the three tier truth table. Other tables:

• With the regulars list. Four columns when the earned tier exists too.
• Family membership. The shared tier with its seat count.
• Trade versus member. For stores running both, the disambiguation table.

Tip: a policy, not a roadmap is the strongest phrase available for tier stability, roadmaps change, policies resign people when broken.