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A founding year and today set side by side across the same measured rows, including the number that moved in the wrong direction.
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Then Vs Now Columns sets the store's founding year and today side by side across the same measured rows, makers, products, price, lead time, repair rate, so the change is legible at a glance. One row moved in the wrong direction and stays in, because a comparison of only wins is an advert.
Rows are one array of label, then, now, and a note. The header labels the two year columns, and every note explains the number rather than just posting it.
Reach for this block on the brand story page when the distance travelled is itself the story, and you are willing to show the row that got worse. Measure both columns the same way, from the same source, so the comparison holds up.
A natural flow around it on an Ecommerce Pro page:
Before
After
One strong use is year one against today across six honest rows. Other comparisons:
Tip: keep the row that got worse, the honest column is what makes every improving row believable.