Plain Words Glossary
A definition list of six store terms, each pinned to a checkable meaning and the claim the word will never be stretched to cover.
A definition list of six store terms, each pinned to a checkable meaning and the claim the word will never be stretched to cover.
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Plain Words Glossary pins six terms the store uses on product pages to definitions you can check, each one paired with the claim the word will never be stretched to cover. The lede carries the logic, store vocabulary drifts until the words mean nothing, so these are fixed in place.
Terms are one array of word, meaning, and refusal, laid out as definition rows. The refusal line is the content, a definition without a boundary is just marketing with a dictionary voice.
Reach for this block on an about or values page as the place your loaded words get defined once, in public. Every meaning should be checkable against the live site, and every refusal should name a line you actually hold.
A natural flow around it on an Ecommerce Pro page:
Before
After
One strong use is store vocabulary defined and bounded. Other glossaries:
Tip: the refusal line does the real work, a word paired with what it will never mean is one a buyer can trust.