Price Error Apology Banner
A June 8 mispricing owned in the headline, a three row timestamped account, and all 23 wrong price orders shipping as placed.
A June 8 mispricing owned in the headline, a three row timestamped account, and all 23 wrong price orders shipping as placed.
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Price Error Apology Banner is a border-b band that owns a
mispricing in the headline (the Weekender listed wrong on
June 8) and promises that every order placed at the wrong
price ships at that price. Below it, a three row timestamped
account walks through what happened: the bad import, the
customer flag, the correction, and the 23 confirmed orders.
The timeline is a small array of time and event pairs, so the account extends to as many rows as the incident needs. The honesty is structural: fixed timestamps and a hard order count make the apology checkable rather than a vague sorry, and the ship as placed promise removes any reason to cancel.
Reach for this block at the top of the store in the hours and days after a public mispricing, above the store navbar. Publish the full incident note it links to first, since the timeline here is the summary and the note carries the detail.
A natural flow around it on an Ecommerce Pro page:
Before
After
One strong use is the honored mispricing timeline. Other apology banners:
Tip: fixed timestamps and a hard order count turn an apology into something a buyer can verify, which is what separates an honest note from a generic sorry.