Written Product Descriptions
Four written description standards in a divided list beside an annotated product panel printing its alt text and spec rows in full.
Four written description standards in a divided list beside an annotated product panel printing its alt text and spec rows in full.
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Written Product Descriptions states four standards for shoppers who cannot see the photos: dimensions written in sentences as well as diagrams, color names that each carry a plain description, texture and weight compared to familiar objects, and nothing trapped in images. Beside the list, an annotated panel reproduces one live description block, the product photo with its alt text printed in full and three written spec rows beneath it.
The standards array drives the left list and specRows the panel. The alt text is the proof: “Field Tote in olive, shown from the front,” exactly what a screen reader would speak.
Reach for this block on the accessibility page after the keyboard and screen reader guide, or on a brand page about how product pages get written. The example panel must quote a real product, invented alt text defeats the purpose of printing it.
A natural flow around it on an Ecommerce Pro page:
Before
After
One strong use is the four standards beside the annotated example. Other versions:
Tip: printing the alt text on the page keeps it honest. Teams write better descriptions when customers who can see the photo will read them too.