Vs Competitor
A product versus legacy tools comparison with two matched criteria cards, a subtly emphasized product side, and a closing CTA with a migration link.
A product versus legacy tools comparison with two matched criteria cards, a subtly emphasized product side, and a closing CTA with a migration link.
The source for every Marketing block is included with Basic and Pro. Pick a plan to copy the code.
Already purchased? Log in
Vs Competitor puts your product next to the tools it replaces and lets six honest rows settle the argument. A centered header introduces the matchup, then two cards sit side by side: the Acme card carries a primary tinted ring, a small mark, and confident check rows, while the legacy card stays muted with minus icons and resigned phrasing. A pill CTA and a quiet migration guide link close the section.
Both cards render the same criteria array, so the rows always line up and adding a seventh criterion updates both sides at once. The card names, taglines, phrases, and the emphasis treatment are all independent, and the whole block is built from theme tokens with no external images.
Reach for this block when your buyers are not choosing between you and nothing, they are choosing between you and the way they work today. On a project management landing page it works hard late in the story, after features and proof, where a hesitant buyer needs to see the old way and the new way in the same frame before committing to a switch.
A natural flow around it on a Marketing Pro page:
Before
After
The obvious fit is your product against the legacy category. A few other ways to use the frame:
Tip: keep the legacy phrases factual rather than mocking. A comparison that feels fair converts skeptics, while one that feels rigged loses them.