Plan Match

About this block

Plan Match answers the first question a switcher asks: if I move, which plan am I on and what does it cost? A centered header sits over three stacked mapping rows. Each row pairs the competitor plan a buyer pays for today, held in a muted card with its price and two honest catches, against the matching plan on your side, an emphasized card with checked inclusions and a yearly savings badge. A small arrow chip between the two cards makes the mapping literal, and a footnote below owns how the match and the savings math were made.

The pairs live in one typed array, so plan names, prices, notes, and savings swap out without touching the layout. The left and right columns are independent, so you can rename the competitor, retitle your own tiers, or add a fourth mapping row while the arrow and badge treatment stay put.

When to use

Reach for this block when a real share of your signups already pay a named competitor and the open question is not whether to switch but what switching costs them. On a comparison or switch landing page for a project management tool it works well once the buyer already prefers you, turning a vague claim that you are cheaper into the exact plan they land on and the number they save. The savings badge carries the argument here, so keep it honest and sourced.

A natural flow around it on a Marketing Pro page:

Before

• Feature Sections so the product case is settled before the price mapping lands
• Testimonials to lend the plan match credibility from teams that already moved

After

• Pricing where the plan the reader just landed on lives in full
• FAQs to absorb the billing and migration questions the mapping raises

What you can display

The obvious fit is your plans mapped against a competitor's. A few other ways to use the frame:

• Old plan to new plan. Map a legacy pricing tier to its current replacement so existing customers see where they move.
• Free against paid. Pair your free tier with a paid one row by row to show exactly what upgrading unlocks and what it costs.
• Bundle against parts. Map the separate tools a buyer pays for now to the single plan that replaces them, with the saving as the badge.

Tip: keep the two catches on each competitor card factual, not mocking. A mapping that reads as fair converts the skeptic that a rigged one loses.