Switch Reasons

About this block

Switch Reasons answers the question every competitive deal comes down to: is moving worth the pain? A centered header sits over three reason cards, and each card stacks an icon in a soft square, a bold claim, two lines of muted copy, and a stat line in the primary color that turns the claim into a number. A full width muted strip closes the section with a switching guarantee and a button to the migration guide.

The three cards live in one typed array, so claims, copy, and stats swap out without touching the layout, and the icon per card is any lucide icon. The guarantee strip is independent of the cards, so you can rewrite the promise or retarget the button while the reasons above stay put.

When to use

Reach for this block when a meaningful share of your signups come from a competitor and the fear of migration is the last objection standing. On a comparison or switch landing page for a project management tool it works well right after the head to head content, where a visitor already prefers you but is quietly dreading the move. The stat lines matter most here, because a concrete migration time beats any amount of reassurance.

A natural flow around it on a Marketing Pro page:

Before

• Testimonials so a switcher hears from teams that already made the move
• Features to establish why your product is worth switching to at all

After

• Pricing to catch the visitor at the moment the migration stops feeling risky
• FAQs to handle the detailed what about my data questions the cards raise

What you can display

The obvious fit is three reasons a team should leave a competitor for you. A few other ways to use the frame:

• An upgrade pitch. Aim the cards at your own free tier and use the stats to show what paying teams get, with the strip linking an upgrade guide.
• A platform consolidation story. Make each card one tool your product replaces and let the stat count the subscriptions retired.
• An agency onboarding promise. Turn the cards into your first week, your first month, and your ongoing support, with real response times as stats.

Tip: put a real number in every stat line, even a modest one. Three honest figures read as evidence, while one vague superlative makes all three cards feel like marketing.