Head To Head Tabs
Centered pill tabs switch between competitors, each pane pairing a verdict and three checked differences with a two by two grid of outcome stat tiles.
Centered pill tabs switch between competitors, each pane pairing a verdict and three checked differences with a two by two grid of outcome stat tiles.
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Head To Head Tabs lets the reader choose the fight. A centered header sits over a row of pill tabs, one per competitor, and picking a tab swaps the pane beneath it. Each pane is a two column layout: a verdict headline, a short summary, and three checked differences on the left, with a two by two grid of outcome stat tiles on the right that are specific to that matchup. A quiet link to the full comparison closes every pane, so the block frames the argument without pretending to end it.
The matchups live in one typed array, so competitors, verdicts, differences, and stats all swap out without touching the layout, and adding a fourth rival adds a fourth tab. It is built on the shadcn Tabs primitive, so keyboard and focus behavior come for free, and the stat tiles read from each matchup so the numbers always match the tab in view.
Reach for this block when buyers arrive with a shortlist rather than a single rival, and a one size fits all comparison would answer the wrong question. On a comparison landing page for a project management tool it works well midway through the story, letting a visitor weighing you against three tools jump straight to the one that matters to them. The verdict headlines carry the scan, so make each one a claim a reader could repeat to their team.
A natural flow around it on a Marketing Pro page:
Before
After
The obvious fit is your product against each named competitor. A few other ways to use the frame:
Tip: keep the four stat tiles in each pane a mix of cost, speed, and adoption so the grid reads as a rounded case rather than four spins on one number.