Price History Pledge
Split trust section listing three pricing pledges beside an illustrative 90 day price history chart showing a single real markdown for one product.
Split trust section listing three pricing pledges beside an illustrative 90 day price history chart showing a single real markdown for one product.
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Price History Pledge pairs three pricing rules with the chart that lets a buyer check them. The left column holds the pledges: prices never rise so they can be cut, a strike price is one we actually charged for 30 of the last 60 days, and the 90 day history sits on every product page. The right column draws that history for one jacket, a flat line at $148 with a single markdown to $119 and a note dating the change.
Pledges are one array and the chart is inline SVG. The one price change in 90 days observation under the graph is the proof the three rules on the left are asking to be measured against.
Reach for this block on a pricing page or beside a sale banner where invented anchors are the thing buyers have learned to distrust. The strike price rule commits you to a real 30 of 60 days record, so only ship it when the pricing data can back the claim.
A natural flow around it on an Ecommerce Pro page:
Before
After
One strong use is the single product history for an apparel store. Other price pledges:
Tip: the flat stretch before the markdown is the whole argument, a line that only ever drops is the one shape a faked sale cannot copy.