About this block

Membership Page is a prebuilt page assembled from seven sibling blocks. The hero states the program, the price, and the cancel terms before the fold ends, then the page argues with arithmetic instead of enthusiasm: three worked examples including the one where joining loses money, the tiers side by side so the comparison is unambiguous, members quoting their own yearly math in the stories row, and only then the card that asks for an email.

Each section is a standalone block with its own spacing, so they stack cleanly without a wrapper. Swap the stories row for a sibling like Member Early Access Calendar, move the benefits table above the math, reorder sections, or drop anything you do not need.

When to use

Reach for this page as the membership destination linked from the site header or an incentives banner. The math explainer placed before the join card is the defining structural choice: it filters out the customers for whom membership does not pay, which reduces refund requests and improves retention for the members who do join.

A natural flow around it on an Ecommerce Pro page:

Before

• Incentives sections
• Promo sections

After

• Checkouts
• Account sections

What you can customize

Every section is its own block, so you reshape the page by working one block at a time:

• Math explainer. The three profile examples are the credibility engine; replace the losing example only if your fee structure genuinely has no profile that loses, from Membership Sections.
• Benefits table. Move it above the math if your program leads on access rather than savings, using any block from Membership Sections.
• Stories. Swap the member stories row for a different block from Reviews Sections if member quotes come from a review platform instead.
• Section order. Reorder any section; spacing holds wherever a block lands.

Tip: the losing example converts more than the winning examples because the visitor who recognizes themselves in it trusts every number that follows.