Services By Audience
A heading and intro above three columns, one per client type, each naming who it serves and listing the services most relevant to them.
A heading and intro above three columns, one per client type, each naming who it serves and listing the services most relevant to them.
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Services By Audience splits the offer into three columns, one per client type, early stage startups, growing product teams, and agencies and studios. Each column opens with a plain sentence naming who it serves, then lists the two or three services most relevant to that situation, so a visitor finds their lane before reading a single service description.
Audiences are one typed array, each with a title, a who line, and its own services list of name and one-line summary. The who sentence at the top of each column is the distinctive detail, it lets a reader recognise their own situation and skip straight to the services that apply to them.
Reach for this block as the services section on a portfolio or services page when the same skills show up differently depending on who is hiring. The installer swaps the three audiences and their service lists to match the kinds of clients they actually take on.
A natural flow around it on a Portfolio Pro page:
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After
One strong use is the startup, product team, agency split for a freelance practice. Other audience layouts:
Tip: write each who line as the situation a client is actually in, not a job title or budget band, so a reader recognises themselves in the first sentence.