Who I Work With
A two-column fit block describing the ideal client by stage and team size alongside an honest list of situations that are a poor fit.
A two-column fit block describing the ideal client by stage and team size alongside an honest list of situations that are a poor fit.
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Who I Work With describes the ideal client across four criteria, Stage (seed to series B), Team size (two to twenty), The problem, and Pace, then names three situations that are a poor fit with an honest reason for each. The not-for column closes with a line inviting anyone unsure to send a short note.
Fit rows and not-fit rows are two separate arrays. Adding the who-this-is-not-for column with a reason per row is the distinctive choice: it signals confidence and saves both sides from a mismatched engagement.
Reach for this block as the qualification section of a freelance portfolio, placed after services and before a contact form. The installer swaps the stage range, team size, problem description, and the not-for situations to match their own practice.
A natural flow around it on a Portfolio Pro page:
Before
After
One strong use is the product designer ideal-client qualifier. Other fits:
Tip: the not-for section only works if the reasons are real; a vague reason like not a good match is weaker than naming the actual dynamic.