Audience Tabs
Centered heading and lede above a three tab switcher for marketers, finance, and IT, each pane a hairline divided list of questions and answers.
Centered heading and lede above a three tab switcher for marketers, finance, and IT, each pane a hairline divided list of questions and answers.
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Audience Tabs sorts one FAQ by who is asking. A centered heading and lede sit above a three tab switcher for marketers, finance, and IT, and each panel renders its own hairline divided list of bold questions with short muted answers. The lede tells readers to pick their seat and read only what matters to them.
The audiences are one array, each with its own label and list of pairs, built on the tabs primitive so only the active panel shows. A closing line points anyone wearing more than one hat to the full help center. Add or drop a tab and the switcher rebalances without touching the layout.
Reach for this block when the same product answers to very different buyers and a single flat list would bury the questions each one cares about. On a marketing page selling into a committee it lets a finance reader skip straight to billing while IT reads about SSO and audit logs, and marketers stay on measurement. Splitting by seat keeps every panel short and relevant instead of one long scroll for everyone.
A natural flow around it on a Marketing Pro page:
Before
After
One strong use is the three buyer split of marketers, finance, and IT. Other groupings:
Tip: keep every tab to the same handful of questions so no panel feels thin next to the others.