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A centered empty wishlist with a heart badge, headline, a three row explainer of what saving does, and a recently viewed product strip.
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Empty Wishlist State is the wishlist before a single save: a heart badge, a “Nothing saved yet” headline, and three bordered rows that spell out what saving actually does. We watch the price, we watch the stock, and the list follows the account across devices rather than living in this browser.
Benefits are one array, the recently viewed strip is another. The three up strip pulls from real browsing, not ads, so the first save is one click and the empty state never looks like a dead end.
Reach for this block as the zero item view inside account sections, the surface a shopper lands on before anything is saved. The recently viewed strip needs live browsing history behind it or the page reads as filler.
A natural flow around it on an Ecommerce Pro page:
Before
After
One strong use is the first run empty wishlist. Other empty saved views:
Tip: “Saving is not a cart and it never expires” is the line that turns an empty page into a promise, put it above the fold where the first save happens.