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A centered sale calendar with a heading and a bordered list of dated sale rows, each carrying scope copy and a live status badge.
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Sale Calendar Band publishes every sale the store will run this year as three dated rows, each with its window, its scope, and a live status badge reading ended, live now, or upcoming. Winter clearance in January has passed, the midsummer sale is live, and the November four days sit upcoming, so a shopper waiting for a discount waits with a calendar rather than an inbox.
The sales are one array feeding the dated list and its badge variants. The footer states the pricing spine, the prices between sales are the real prices, which is what makes the sale prices real too.
Reach for this block on a pricing or policy page for a store that commits to a fixed sale schedule. Every date shown has to be one you will honor, since the whole point is that the calendar replaces the urgency email.
A natural flow around it on an Ecommerce Pro page:
Before
After
One strong use is the full year sale schedule with live badges. Other dated bands:
Tip: dating every sale a year ahead and never moving the rows is the move that lets a shopper stop watching your emails and start trusting the price in front of them.