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Two side by side channel cards break the same tote into additive cost rows, one priced through a store, one sold direct.
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Retail Markup Comparison sets the same $185 tote in two channel cards side by side. The store card stacks cost to make $145, a wholesale margin of +$25, and the standard 2x store markup of +$170 to a $340 shelf price. The direct card stacks the same $145, a fuller +$40 margin, and $0 store markup to a $185 price. The footer names the $155 gap and ties it to returns kept free for 60 days.
Both channels are one array. Each additive stage is its own row, and the two totals sit in a shared footer band so the $155 difference reads at a glance, not after arithmetic.
Reach for this block on a pricing transparency page beside the cost breakdown bars, where the shelf number lands hardest. The two totals must reflect the real list price the day the page is live.
A natural flow around it on an Ecommerce Pro page:
Before
After
One strong use is the tote through wholesale versus direct. Other channel comparisons:
Tip: keep the store card honest. The block only lands if the store route reads as a fair business, not a villain, so the reader trusts the direct number beside it.