Logo Guidelines
Wordmark demo tiles on plain and reversed surfaces with size and format specs beside ruled lists of approved and prohibited uses.
Wordmark demo tiles on plain and reversed surfaces with size and format specs beside ruled lists of approved and prohibited uses.
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Logo Guidelines shows the wordmark twice, once on a plain card surface and once reversed on a foreground tile, each with a one line caption, followed by three spec rows for minimum size, clear space, and file formats. Beside the demos sit two ruled lists: four approved uses marked with checks and four prohibited ones marked with an x, from recoloring the mark to shortening the name in headlines.
The demo tiles are plain token surfaces with an inline SVG wordmark, so they render correctly in both themes without any image files. Publishing the rules is the distinctive choice: most logo misuse happens because nobody ever wrote down what not to do.
Reach for this block on a press or brand page directly after the asset downloads, so anyone taking the logo pack sees the rules before using it. The installer swaps in their own wordmark, updates the three specs, and rewrites both lists to match their actual brand guide.
A natural flow around it on a Portfolio Pro page:
Before
After
One strong use is the press logo rules. Other configurations:
Tip: keep the prohibited list to misuse you have actually seen; a ten item list of hypotheticals reads as paranoia and gets ignored.