Research Decisions
Three ruled rows pairing a real research quote with the exact design change it drove and the measured result after shipping.
Three ruled rows pairing a real research quote with the exact design change it drove and the measured result after shipping.
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Research Decisions is an evidence-to-decision ledger: three ruled rows that each pair a real research quote, attributed to a participant and session, with the exact design change it drove and the measured result after shipping. A finance lead who never trusts the totals leads to expandable records; a red badge that scares nobody leads to tiered alerts and a 58 percent drop in blind dismissals.
The three decisions are one typed array laid out as a two-column grid: the quote on the left, what changed and what happened on the right. The result line is the payoff, tying each design call back to a number so the section reads as accountability rather than anecdote.
Reach for this block on a case study or a UX portfolio to show a practice where user evidence, not taste, settles the big calls. The installer swaps the three quotes, the participant labels, the change paragraphs, and the result line per row.
A natural flow around it on a Portfolio Pro page:
Before
After
One strong use is the quote-to-change-to-result ledger. Other evidence layouts:
Tip: the result line is the credibility, a change with no measured outcome reads as a hunch that got lucky.