Counting Rules Grid
A methodology section presenting four numbered impact accounting rules in a two by two card grid with the external auditor named in the footer.
A methodology section presenting four numbered impact accounting rules in a two by two card grid with the external auditor named in the footer.
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Counting Rules Grid lays out the four rules behind every published impact number as a centered two by two card grid, each card a number, a short title, and a plain explanation. Product counted at cost, audited by outsiders, misses left in, each dollar counted once, the rules a skeptical reader would ask for before they trust a single total.
Rules are one array of four rendered as numbered cards. The footer names the external auditor and links to the versioned methodology, which is where the credibility actually lives, not in the headline figures the rules govern.
Reach for this block ahead of the numbers on an impact page, so the method is settled before the claims land. It also works on trust and about pages for anything measured, where readers arrive expecting the figures to be flattering.
A natural flow around it on a Marketing Pro page:
Before
After
One strong use is your impact accounting method stated up front. Other rule sets:
Tip: stating the method before the numbers earns the numbers, a reader who trusts your counting stops arguing with your totals.