Us vs Them Split
Divided two column list pairing checked product strengths with crossed out competitor gaps.
Divided two column list pairing checked product strengths with crossed out competitor gaps.
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Us vs Them Split opens with a centered heading and a one-line subheading, then drops into a two-column grid. The left column is labeled with your product name and lists six items, each prefixed by a check icon. The right column is labeled "Other tools" and mirrors those six items as negatives, each prefixed by an X. A dividing line separates the columns on wider screens and collapses to a top border on mobile. Two call-to-action buttons sit centered beneath the grid.
The heading, subheading, and every list item are plain copy strings, so you can swap them freely. The six-item count on each side is a convention, not a constraint. Add or remove rows from both arrays to match your message. The two buttons at the bottom are independent too; you can change their labels, swap one for a plain link, or remove either without affecting the lists.
Reach for this block on a dedicated comparison or "why us" page, or in the middle of a long landing page once a visitor already knows what you do and needs a reason to choose you. For a product analytics SaaS this layout works well on an alternatives page targeting buyers who are currently stitching together exports from several tools. It is more direct than a full feature table because each row pairs a single positive statement against a single negative, which keeps the argument tight and scannable.
A natural flow around it on a Marketing Pro page:
Before
After
Each row is a short, punchy statement, so keep them tight and parallel. A few directions for the content:
Tip: write the "Other tools" column first. Starting from real complaints your customers voice in sales calls makes the product column land harder.