Us vs Them Split

About this block

Us vs Them Split opens with a centered heading and a one-line subheading, then drops into a two-column grid. The left column is labeled with your product name and lists six items, each prefixed by a check icon. The right column is labeled "Other tools" and mirrors those six items as negatives, each prefixed by an X. A dividing line separates the columns on wider screens and collapses to a top border on mobile. Two call-to-action buttons sit centered beneath the grid.

The heading, subheading, and every list item are plain copy strings, so you can swap them freely. The six-item count on each side is a convention, not a constraint. Add or remove rows from both arrays to match your message. The two buttons at the bottom are independent too; you can change their labels, swap one for a plain link, or remove either without affecting the lists.

When to use

Reach for this block on a dedicated comparison or "why us" page, or in the middle of a long landing page once a visitor already knows what you do and needs a reason to choose you. For a product analytics SaaS this layout works well on an alternatives page targeting buyers who are currently stitching together exports from several tools. It is more direct than a full feature table because each row pairs a single positive statement against a single negative, which keeps the argument tight and scannable.

A natural flow around it on a Marketing Pro page:

Before

• A Heroes block to establish the product before the comparison lands
• Competitor Table if you want a fuller feature matrix earlier in the page

After

• Testimonials to reinforce the claims with a real customer voice
• A CTAs block to close the page after the comparison has done its work

What you can display

Each row is a short, punchy statement, so keep them tight and parallel. A few directions for the content:

• Core workflow gaps. Name the exact friction your buyers feel with their current stack, then show how your product resolves each one.
• Pricing and support contrast. Highlight all-inclusive pricing and fast support as rows when those are real differentiators, as the demo copy does.
• Data freshness or reliability. For analytics tools, contrast real-time updates against the manual export-and-rebuild cycle competitors require.

Tip: write the "Other tools" column first. Starting from real complaints your customers voice in sales calls makes the product column land harder.