Competitor Table
Feature table comparing the product against two competitors with check, partial, and no marks.
Feature table comparing the product against two competitors with check, partial, and no marks.
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Competitor Table opens with a centered heading and a short subheading, then renders a bordered, scrollable table. The header row names three columns: your product (highlighted with a ringed badge) and two competitor names in muted text. Below the header, eight feature rows each carry a label on the left and one of three icons per column: a check for full support, a dash for partial support, and an X for no support. A small attribution note sits beneath the table crediting the source date for the comparison data.
The heading copy, competitor names, feature labels, and mark values are all independent. You can add or remove rows, swap competitor names, and rewrite the heading without changing the table structure. The three mark states (yes, partial, no) cover the full range of common comparison claims, so most feature lists need no additional layout changes.
Reach for this block when prospects are actively evaluating tools and you want to answer the comparison search before they leave the page. For a creative agency or studio pitching project management software, a feature table lets potential clients see at a glance which platform handles approval workflows, asset libraries, and client access without requiring a sales call. It works better than a prose comparison because the grid format lets readers scan vertically for the features they care about rather than reading linearly.
A natural flow around it on a Marketing Pro page:
Before
After
The table suits any set of binary or graded features where the product outperforms named alternatives. A few directions beyond the default:
Tip: keep the feature list to eight rows or fewer so the table fits in one viewport on most screens without requiring the reader to scroll inside it.