Feature Checklist Table
Two column checklist table comparing features and pricing against a single competitor.
Two column checklist table comparing features and pricing against a single competitor.
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Feature Checklist Table opens with a centered heading and a one-line subheading, then renders a bordered, scrollable table directly below. The table has three columns: a feature label on the left, then one column for your product and one for the competitor. Each cell shows a filled check mark for full support, a dash for partial support, an X for no support, or a plain text value for numeric data like a starting price. A small footnote beneath the table explains what partial means and cites the source date for the pricing figures.
The heading copy, subtitle, and footnote are all independent text strings you can rewrite freely. The rows array drives every table row, so you can add, remove, or reorder features without touching the rendering logic. The two column headers accept any product names, and the starting price row at the bottom can be swapped for any other string value that does not fit a check or X.
Reach for this block on a dedicated comparison or versus page where a prospect is already weighing your AI assistant product against a known rival. The row by row layout rewards careful readers who want to verify specific capabilities, such as API access or SSO, rather than absorb a general impression. It is a better fit than the broader Competitor Table, which handles three or more rivals, when the contest is one on one and you want pricing visible in the same view.
A natural flow around it on a Marketing Pro page:
Before
After
The table content is fully driven by the rows array, so every part of the comparison is a data change rather than a structural one:
Tip: put the rows where your product has the clearest advantage near the top so a skimming reader sees the win before scrolling.