Feature Checklist Table

About this block

Feature Checklist Table opens with a centered heading and a one-line subheading, then renders a bordered, scrollable table directly below. The table has three columns: a feature label on the left, then one column for your product and one for the competitor. Each cell shows a filled check mark for full support, a dash for partial support, an X for no support, or a plain text value for numeric data like a starting price. A small footnote beneath the table explains what partial means and cites the source date for the pricing figures.

The heading copy, subtitle, and footnote are all independent text strings you can rewrite freely. The rows array drives every table row, so you can add, remove, or reorder features without touching the rendering logic. The two column headers accept any product names, and the starting price row at the bottom can be swapped for any other string value that does not fit a check or X.

When to use

Reach for this block on a dedicated comparison or versus page where a prospect is already weighing your AI assistant product against a known rival. The row by row layout rewards careful readers who want to verify specific capabilities, such as API access or SSO, rather than absorb a general impression. It is a better fit than the broader Competitor Table, which handles three or more rivals, when the contest is one on one and you want pricing visible in the same view.

A natural flow around it on a Marketing Pro page:

Before

• A hero section that names the competitor so readers arrive already primed for the comparison
• Dimension Rows to frame the high level contrasts before the per-feature detail

After

• A testimonial from a customer who switched, anchoring the table data with a real voice
• A CTA inviting readers to start a trial now that they have seen the full feature gap

What you can customize

The table content is fully driven by the rows array, so every part of the comparison is a data change rather than a structural one:

• Feature list. Add or remove rows to match the capabilities most relevant to your buyers, keeping the list tight enough that the table fits one screen on desktop.
• Check, partial, or text values. Any row can carry a boolean, a dash for partial availability, or a plain string such as a seat price or a storage limit.
• Column headers. Swap the two product names in the table header to match whatever competitor your campaign is targeting at the time.

Tip: put the rows where your product has the clearest advantage near the top so a skimming reader sees the win before scrolling.