Funnel Projection Calculator

About this block

Funnel Projection Calculator turns traffic into revenue in stages. One slider sets monthly visitors, and a four stage funnel runs printed median conversion rates from visitors to signups to activated to paying, each bar drawn for shape while the counts carry the real math. The result line prices the paying stage as new monthly revenue at a per seat figure the visitor can argue with.

A client component on the ui Slider with plain useState, the stage rates and the seat price are constants in the file. The footnote says where the medians come from, self serve workspaces over four quarters with no sales assisted deals mixed in, so the projection reads as measured, not wished for.

When to use

Reach for this block on a growth or demand generation page where the buyer already has traffic and wants to know what it is worth through your funnel. A single slider gets dragged where a form gets skipped, and seeing their own visitor count fall stage by stage into a revenue figure makes the projection theirs rather than yours.

A natural flow around it on a Marketing Pro page:

Before

• Stats sections establishing the conversion medians the funnel uses

After

• Pricing where the projected revenue meets the plan that captures it
• CTAs once the revenue line is on screen

What you can display

One strong use is visitors to monthly revenue through a funnel. Other staged models:

• Lead to closed won. MQL to SQL to opportunity to deal for sales led motions.
• Trial to retained. Signup to activated to paid to renewed for product led ones.
• Reach to purchase. Impressions to clicks to carts to orders for ecommerce funnels.

Tip: print every stage rate on the bar, a funnel that hides its conversion numbers converts once and gets audited to death after.