About this block

Badge Comparison Table sets the current review cycle side by side with the two vendors you are most often shortlisted against. Each badge is a row, held ones read as filled dots and gaps are left showing, with a total per column at the foot. One badge belongs to a competitor and stays in the table on purpose, so the reader can trust the rest.

Columns and rows are two small arrays, the held state is a typed record, and the marks are plain dots in theme tokens with no third party logos.

When to use

Reach for this block on comparison and reviews pages where the buyer is choosing between you and a named shortlist. Vendor names here are placeholders, replace them with your real rivals and never overstate what you hold. It follows the badge wall, which shows your shelf before this weighs it against theirs.

A natural flow around it on a Marketing Pro page:

Before

• Comparison sections for the feature by feature view

After

• Enterprise where the shortlist becomes a procurement decision
• CTA

What you can display

One strong use is your held badges against two named vendors with honest totals. Other matrices:

• Certification coverage. Which standards each vendor has actually passed.
• Category leadership. Leader status by segment across the field.
• Platform presence. Which review sites list each vendor at all.

Tip: leave a competitor badge in the table, the one dot you do not own is what makes a reader believe the rest of the column.