About this block

Video Lookbook Hero leads with the season's film, a wide poster with a play badge and honest runtime, framed by copy that promises two things lookbooks usually skip, real people on working days, and every visible item linked. The shop buttons sit under the player so watching and buying stay one scroll apart.

The poster is the shared placeholder, swap in your film still and wire the play target when installing.

When to use

Reach for this block on fashion and lifestyle stores where the seasonal film is a real production. The runtime badge sets the commitment honestly, three minutes is a lookbook, twelve is a brand documentary that belongs on the about page.

A natural flow around it on an Ecommerce Pro page:

Before

• Nothing, heroes open the page

After

• Product grid listing every piece in the film, as promised
• Category sections for visitors who skip the film

What you can display

One strong use is the seasonal lookbook with linked pieces. Other films:

• The making of. Workshop footage for craft brands.
• Fit in motion. The garment worn, moving, in real light.
• The repair film. Your guarantee shown as a process.

Tip: every piece linked is the conversion mechanism, a beautiful film with no path to the products is brand spend, not a hero.