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The discount at display scale with the three sale rules listed in full, no countdown gimmicks.
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Seasonal Sale Hero puts the number at display scale, 30% off pushed to the largest type in the collection, with the three sale rules listed in full and a ghost button that answers the suspicion every sale raises, what is excluded, nothing. The scarcity claim is structural, two sales a year, rather than a countdown gimmick.
Pure typography, no imagery, so the discount number carries the entire fold and the block ships weightless.
Reach for this block during real sale windows on stores that run few of them, the two sales a year line must be roughly true to work. Pair it with promo sections deeper in the page for category specific deals.
A natural flow around it on an Ecommerce Pro page:
Before
After
One strong use is your annual sale with its real rules. Other numbers:
Tip: no code to remember converts better than any code, codes exist for attribution, not for customers.