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The seasonal guide opened by recipient with price floors and the gift card lane.
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Gift Guide Hero opens the seasonal guide with a headline about durability, gifts that survive the person, and three recipient tiles with price floors, including the honest third lane, for the impossible one, the gift card. The lede carries the operational promises gifting needs, free paper wrap, handwritten cards, real published deadlines.
Recipients are one array. Routing by person rather than product is what makes a gift guide a guide.
Reach for this block as the gift guide landing hero from November, or before any gifting holiday your audience keeps. The impossible one tile should always route to gift cards.
A natural flow around it on an Ecommerce Pro page:
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After
One strong use is the December guide by recipient. Other guides:
Tip: the price floor on each tile does quiet triage, gift shoppers carry budgets and appreciate not being made to discover them by browsing.