Footer With Service Links
Service columns instead of category columns: Repairs, Resale, Membership, and Help each named.
Service columns instead of category columns: Repairs, Resale, Membership, and Help each named.
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Footer With Service Links organizes the footer by what Acme does rather than by category. Repairs gets three links (book, pricing, the live queue), Resale gets three (sell back, the grading scale, drops), Membership gets two (the math, join), and Help gets three (contact, returns, FAQ). The brand column delivers the key line: "New products are a third of this company. Repairs and resale are the other two, the footer finally reflects that."
Columns are one array with headings and link arrays. The structure forces any store running services to acknowledge them at the page level, not tuck them in a help submenu.
Reach for this block at the bottom of any page in a store where repairs, resale, or membership generate meaningful traffic. The queue and math links must point to live pages or the footer exposes the gap.
A natural flow around it on an Ecommerce Pro page:
Before
After
One strong use is the four service columns. Other footer shapes:
Tip: the brand column line is doing more work than it looks like, naming the three equal thirds of the business in one sentence earns the footer the space it takes.