Whats In The Box
Four items in and four deliberately out, with the absence list carrying the personality of the brand.
Four items in and four deliberately out, with the absence list carrying the personality of the brand.
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What Is In The Box runs two parallel ruled lists: what arrives and what deliberately does not. The included side is four items including the insight that the cotton bag it ships in is the storage bag, no second bag needed. The absent side earns its place: "A charger. It is a bag." The lede frames the whole block: "The second list is the point."
Both lists are separate arrays mapped over ruled rows with Check and X icons. The absence list with its reasons is the personality that sets the block apart from a generic packing slip.
Reach for this block on the product detail page after the full spec sheet, where the buyer is confirming the purchase and wants to know exactly what arrives at the door.
A natural flow around it on an Ecommerce Pro page:
Before
After
One strong use is the bag with its four in and four out. Other in the box configurations:
Tip: the absence list only works if the reasons are honest; "the site is the catalog, and it never needs recycling" is a reason, "we chose to exclude" is not.