About this block

Birthday Club Card runs the birthday perk with the data minimalism that makes it joinable, the month, not the date, because we are a shop, not your bank. Terms in one footer line, one email, one order, sale items included, and deletion that takes the month with it.

The month only ask is the whole design, birthday programs die on the creepiness of the date field.

When to use

Reach for this block on the offers page and account settings. The 20% is steep on purpose, one order in one month is bounded generosity, and birthday orders bring gift orders with them.

A natural flow around it on an Ecommerce Pro page:

Before

• Seasonal promo tiles where the club is one tile

After

• Email capture promises governing the one email claim
• Footer

What you can display

One strong use is the month based birthday perk. Other clubs:

• Anniversary club. The date of your first order, which we already know, celebrated instead.
• Pet birthday. For pet stores, where the date field is charming instead of creepy.
• The unbirthday. A random month perk for stores that find birthdays too crowded.

Tip: the anniversary variant needs no form at all, the first order date is already in the system, the best data ask is none.