Trade Unit Overview
The B2B product page with volume bands, one fleet spec change stated, Net 30 terms, and an order pad CTA.
The B2B product page with volume bands, one fleet spec change stated, Net 30 terms, and an order pad CTA.
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Trade Unit Overview is the B2B product page for the Field Tote: volume bands inline from retail single at $185 down to trade at $148 per unit for 25 or more, with 100 plus quoted by rep. The one spec difference between channels is stated directly, the reinforced bottom panel standard on fleet runs, retail units carry the standard base, this is the only spec that changes. Terms cover Net 30, freight ex Portland, and the same two year guarantee as retail. The CTA is “Send to your order pad” with no checkout on page. A transparency note beneath the image names the retail price first: your buyers can look it up in ten seconds, so we put it on this page first.
Bands, fleet spec, and terms are three arrays. Publishing the retail price on the trade page is the transparency move that makes the channel relationship honest.
Reach for this block as the product detail template for approved trade accounts, linked from the trade section account portal. The rep confirmation line must reflect real lead times, it is the promise buyers hold you to.
A natural flow around it on an Ecommerce Pro page:
Before
After
One strong use is the Field Tote fleet page. Other trade overviews:
Tip: stating the retail price on the trade page removes the negotiation and starts the relationship on the right foot, the volume is the value.