Subscription Options
One time versus subscribe as selectable cards with the cancel terms inside the option.
One time versus subscribe as selectable cards with the cancel terms inside the option.
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Subscription Options sells the recurring choice without the dark patterns the category is known for. Two selectable cards, one time and subscribe, carry their prices and the cancel terms inside the option itself, two taps, no call, and the button label restates whichever deal is selected. Defaulting to subscribe is honest here because the terms are.
A client block with radio semantics on the cards, the active option drives the button text through one find.
Reach for this block on consumables, coffee, supplements, pet food, razors, where replenishment is real. The pause from the shipping email line should be true before it ships, it is the single most churn reducing sentence in subscriptions.
A natural flow around it on an Ecommerce Pro page:
Before
After
One strong use is a consumable with an interval and a save rate. Other choices:
Tip: put the cancel mechanics inside the subscribe card, not in a footnote, the fear lives at the moment of selection.