Simple Four Column
The catalog reduced to image, name, and price in four disciplined columns.
The catalog reduced to image, name, and price in four disciplined columns.
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Simple Four Column is the catalog with everything removed except what sells, image, name, price, in a four column grid with 4:5 crops. No ratings, no badges, no quick add, the restraint says the products do not need help.
Products are one array. The header line, the whole catalog fits on one page, converts grid simplicity into a brand position for small range stores.
Reach for this block on small catalogs and lookbook adjacent listings where photography quality is high and uniform. With mixed quality photography use the rating rows grid, the extra metadata covers for weaker images.
A natural flow around it on an Ecommerce Pro page:
Before
After
One strong use is a full small catalog. Other grids:
Tip: 4:5 crops, consistently, the grid look comes from ratio discipline more than from the photography itself.