One Of Each Grid
The four piece starter set with total stated and a footer that advises to start with just the bag.
The four piece starter set with total stated and a footer that advises to start with just the bag.
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One of Each Grid is the starter set: one bag, one wallet, one belt, one tin, each Placeholder card role-badged (the bag, the wallet, the belt, the tin) with a single honest line beneath. The Field Tote does the actual work, if you buy one thing it is this. The Wax Tin keeps the other three alive, one tin runs about two years. A math footer states the total ($185 + $98 + $96 + $54 = $433) and then immediately advises against it: “No bundle price, a bundle is a discount on things you were not sure about. The honest alternative: start with the bag at $185.”
The set is one array, the math footer is a standalone block beneath the grid. The footer that talks you out of the purchase is the conversion mechanism.
Reach for this block on a gifting or starter guide page, linked from the store hero or a buying advice section. The math must stay current when prices change or the footer becomes a correction waiting to happen.
A natural flow around it on an Ecommerce Pro page:
Before
After
One strong use is the four piece daily carry set. Other starter grids:
Tip: “a bundle is a discount on things you were not sure about” names the exact doubt the buyer had and releasing it closes more sales than the discount would.