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Three kits with the recommended tag on the cheapest one, on purpose.
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Care Kit Picker presents three kits with contents as bullet lists and an honest guidance line per card. The Recommended tag sits on the $24 Starter, and the footer explains the choice plainly: “Yes, the recommended kit is the cheap one, on purpose. The Full Kit only earns its price when a bag carries both materials, and most of ours do not.” The Refill card serves returning buyers with a single tin and no redundant hardware.
Kits are one array. The recommended flag on the cheapest card is the inversion that distinguishes the block from a standard upsell grid.
Reach for this block at the end of the product care page or as an add-on prompt inside the checkout. The footer disclaimer must be accurate: if the full kit is genuinely needed for most bags, move the tag.
A natural flow around it on an Ecommerce Pro page:
Before
After
One strong use is the three tier wax kit. Other kit pickers:
Tip: putting the recommended tag on the least expensive option saves carts from over-buying and the store from returns of unopened extras; the full kit sells when the buyer genuinely has both materials.