Seasonal Lookbook Spread
The AW26 spread: one large frame, three supporting squares, and the pieces in the photos as priced rows.
The AW26 spread: one large frame, three supporting squares, and the pieces in the photos as priced rows.
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Seasonal Lookbook Spread runs the AW26 editorial as one large frame (aspect-4/3) beside a ruled receipts column, then three supporting square frames below. The season note reads: "Shot over two days in a borrowed warehouse in Rotterdam, October light, nothing retouched past dust." The pieces panel lists every item in the frames by name and price, the total of all six at the bottom, with "What is actually in the photos, nothing styled in from elsewhere, all six in the shop now" as its header.
Supporting looks are one array, pieces are a second array. The receipts row is what turns a lookbook into a selling page, the total line closes it honestly.
Reach for this block as the main editorial spread in a seasonal collection landing page, after the product grid and before the supplementary category section. All pieces in the receipts rows must be live products or the links break the promise.
A natural flow around it on an Ecommerce Pro page:
Before
After
One strong use is the one large and three square editorial with receipts. Other spread arrangements:
Tip: the receipts column with the $866 total is what distinguishes a lookbook that sells from editorial that just admires itself.